Off-site and Local SEO Improved my ROI
Cloudy with a chance of marketing!
As part of a franchise network, My marketing was mostly dictated, but it didn’t always work! When I worked out that I could still get google to push leads my way without having access to the official company website and it only cost me 30 minutes a week, I started using Local SEO mixed with content and backlinks to boost my marketing ROI reducing my monthly marketing spend by 75% and increasing my leads constantly and taking top spots in SERPs This was just the start of my career change and the success I had left me thirsty for more!
Up sticks and ship out!
To support my partner in her career we moved to Bern, Switzerland in 2018 and we are still there now! So I sold up and shipped out with a new vision in mind, It was time to go back to school and learn even more about marketing and online business so I started an MscBA in Online business and Marketing at HSLU.
So Many projects so much to learn!
I Keep Exploring
“I Keep Exploring” started when I moved to Bern, Switzerland. This is where all my Landscape, Wildlife and culture photography is published. Mostly focused on Switzerland currently but now moving on to Germany, and when possible maybe further afield (loading…), to the rest of Europe and beyond. This account is more of a “Tom Bliss Hobby account” the other account that has more of my serious photography is the Blissimaging IG
Currently, as a side project, i am building a news website for the sport of Roller Derby
“What Is Roller Derby?” I hear you shout! well, it is basically a full-contact sport on quad roller skates.
The pandemic has put most of the news on pause, so the site is in development for now.
One of the first projects presented to me at HSLU was writing blogs, recording podcasts and filming vlogs. For the first time, I had to be on the other side of the camera! It took a while to get used to it (i never got used to it). I still enjoy putting vlogs together and this project has influenced my path in marketing towards Video SEO.
I have been doing a lot of video projects and Marketing Research. One of my favourite projects was the 2019 TEDx HochschuleLuzern “UNFOLLOW” where I was the production team manager responsible for the catering, stage & AV, video production and streaming, health and safety Etc. (Busy Busy!). The event (not without its trials and tribulations) went very well and was enormous fun. The next one is going to be in May 2020 (The BIG 5).
The Influencer campaign research project for the Winter Universiade 2021 was another project that was good fun but again there was no time to waste! Meeting some local Influencers was fun and generated some relationships that have continued my Content Marketing journey such as Carmen Anna. I am currently working with Carmen to boost her Video SEO to broaden her audience to YouTube from Instagram.
Is That everything?
No there is plenty more to my work history but I doubt you want to hear about the cleaning job, Bar work, local shop, courier work, Pizza making, and (maybe the last two?). You can find more history on my Linkedin Page and if you want some of the stories that go with the experience then get in contact and I will fill you in!